We recently had the huge pleasure of collaborating with The Rules and Grain Media on a campaign video. The Rules is a global network of activists, organisers, designers, researchers and writers dedicated to changing the rules that create inequality and poverty around the world. We were asked to create an animated section for their latest film, “Capitalism is Just a Story.”
We wanted to take the audience on a journey with a single, compelling character that represents a global story, and at the same time find a crisp graphic aesthetic that complemented Staceyann Chin’s lyrical narration. Here are some stills from the project, and the finished piece. Enjoy!